The Art of Standards Wars

Carl Shapiro, Transamerica Professor of Business Strategy at the Haas School of Business at the University of California at Berkeley. He also is Director of the Institute of Business and Economic Research, and Professor of Economics in the Economics Department, at UC Berkeley., and Hal Varian, professor in the School of Information, the Haas School of Business, and the Department of Economics at the University of California at Berkeley.

2/05/2008
(Original Publish Date: 12/1/1999)

Based on the study of historical standards wars, the authors have identified several generic strategies and winning tactics to help companies fighting the battles of today and tomorrow in the marketplace.