Title
Mergers and alliances in the multimedia market
Author
Marc van Wegberg
Date
1/01/2005
(Original Publish Date: 2000)
(Original Publish Date: 2000)
Abstract
In the multimedia market, mergers and alliances are alternative ways to coordinate decision making about, especially, technology policies. Salient characteristics of multimedia explain why the amount of mergers and alliances rose during the 1990s. They may also effect the choice by firms among coordination forms, e.g., between merger and an alliance. The paper points to the implications of convergence, shorter product life cycles, and standardization.