Title
Digital Analytics Association (DAA)
Date
9/09/2015
(Last Updated: 09/09/2015)
(Last Updated: 09/09/2015)
Status
Active
Abstract
The Digital Analytics Association (formerly the Web Analytics Association) is a not-for-profit, volunteer run association which provides education, professional development and certification; develops standards, best practices, and a Code of Ethics; conducts research; and advocates for issues that advance the digital analytics industry.