DARWIN, STANDARDS AND SURVIVAL

Andrew Updegrove

1/01/2005
(Original Publish Date: 2003)

Effectively adapting to change and leveraging new opportunities is essential to economic success. Companies skillful in this process secure advantages over their less adept competitors. Incorporating standards planning into corporate strategy provides just such an opportunity. Observations and analysis of standards activity over the past few years reveals that trends are emerging among current standards participants - and allows us to suggest specific best practices and predictions that IT companies can use to compete more successfully.