Title
Intellectual Property and E-commerce: How to Take Care of Your Business’ Website
Author
Lien Verbauwhede, Consultant, SMEs Division, WIPO
Date
1/01/2005
(Original Publish Date: 2000)
(Original Publish Date: 2000)
Abstract
A company's website can be a great tool for promoting business online and for generating sales. However, as Web commerce increases, so does the risk that others may copy the look and feel of your website, some of its features or the content on your website. The risk also increases that you may be accused of unauthorized use of other people's intellectual assets. This article deals with some of the basic issues that you should be aware of before launching awebsite.