Title
Standards and the market acceptance of information technology: An exploration of relationships
Author
Jonathan A Morell, Industrial Technology Institute, Center for Electronic Commerce
Date
1/01/2005
(Original Publish Date: 1994)
(Original Publish Date: 1994)
Abstract
This article proposes a model for understanding the relationship between standards and the market success of new information technology. Its purpose is to spur research on these relationships, and to increase the attention standards developers pay to the business implications of their work. We begin with an overall model, and then suggest important factors operating in five domains: technology acceptance, standards acceptance, the standard setting process, market structure and vendor strategies, and characteristics of the technology being standardized.