Levelling the Playing Field: The Role of the Internet and Mobile Computing in Improving the Efficiency and Competitiveness of Australian Small Business

Lawrence Wu, James Mellsop, Stephen King, Kristin Terris, and Will Taylor

3/18/2015
(Original Publish Date: 11/17/2014)

This NERA study explores the ways in which the internet and mobile computing have enabled small businesses in Australia to operate more efficiently and to compete more effectively in their markets. Small businesses have traditionally faced a variety of impediments to entering markets, expanding their businesses, and competing with larger firms. This paper discusses how the internet and mobile computing have reduced these impediments, and provides examples of Australian small businesses that have overcome these challenges and have been able to expand their sales using the internet and mobile computing technology.