The current hot topic at the IEEE, ETSI, and a number of other SSOs is whether to permit disclosure of specific licensing terms – including cost – before final adoption of a standard, with many opposed as well as in favor of such a change.  In fact, the Chairman of the U.S.Federal Trade Commission has encouraged prudent adoption of just such "ex ante" disclosures.  It’s time for SSOs to "just say yes" to ex ante, and to dedicate resources to perfecting this new and useful technique.