It was 1946 when the National Association of Photographic Manufacturers was launched, and chemicals and print paper were the state of the imaging art. Fifty-one years later, the Digital Imaging Group was launched, to lead the industry into a brave new world of electronic files and the Internet. And it was 2002 when the two organizations joined forces to become i3a – the International Imaging Industry Association – which still successfully covers both technologies. It takes the flexibility of a consortium to adapt and meet industry needs which evolve this dramatically.