This article is by Ellie Martin. You can find Ellie's web site here. When one thinks of a good book, it’s quite rare that the first thing that comes to mind is the book’s design. Why would it? It’s generally agreed that a good book is all about the words on the page and the power of the story between the two covers. It makes sense, then, that an author’s main focus is on the content of the book. The story is and rightly should be any serious author’s number one priority, but it should not be the only priority.