Measuring and Managing Intangibles in Mobile Commerce: the potential of mediation standards

Martin Fahy, National University of Ireland, Galway, Ireland, Joseph Feller, University College Cork, Ireland, Pat Finnegan, University College Cork, Ireland, and Ciaran Murphy, University College Cork, Ireland

5/02/2008
(Original Publish Date: 4/2/2002)

This case is set in the Spring of 2002, as a high level team within Digifone (mmO2) prepare to bid for a Third Generation (3G) mobile licence in the Republic of Ireland. The prices for the licences have been established, and the team has been charged with deciding how Digifone are going to exploit their investment. They are aware that although the licence will be shown as an asset on the balance sheet, the company will not be able to sell it. Digifone must decide how they will seek to generate revenues from this fundamentally intangible asset in order to recuperate the cost and show a profit.